Desall contest: De Shang Yun Porcelain Branding Contest

De Shang Yun Porcelain, in collaboration with Desall, is looking for a new name and brand identity for its Chinese porcelain brand, targeted at a global audience.

De Shang Yun Porcelain and Desall are seeking innovative proposals for a new brand name and identity that reflect the essence of Chinese porcelain craftsmanship while appealing to an international market. The logo, packaging and the other elements should combine tradition and modernity, highlighting elegance, cultural depth, and premium quality.

The primary objectives are:

• To build a strong, recognizable global brand identity that reflects both deep Chinese cultural roots and a contemporary aesthetic appealing to international tastes.
• To present and promote Chinese white porcelain within the international market, focusing on craftsmanship and quality.

Submission Deadline

Deadline: 18 December 2024

Rewards

Award: €3000

Eligibility

Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older.

Official Page

For detailed guidelines and submissions, visit this site.