Barilla and Desall are looking for new pasta shapes that can celebrate special moments and/or seasonal events also giving a unique consumer experience, which involve aesthetic, functional and gastronomical aspects of the product.
The moments of consumption that Barilla wants to explore are:
- Togetherness
Pasta serves as more than just a meal; it’s a catalyst for togetherness, drawing people to the table and becoming a bond between everyone. The act of preparing, sharing, and enjoying pasta creates an atmosphere of warmth and unity, turning ordinary meals into moments of connection. It’s the laughter, stories, and shared satisfaction over a bowl of pasta that transform dining into an experience of communal joy. In these shared moments, pasta becomes a symbol of the bonds that unite us, embodying the comfort and joy of being together. Togetherness can be about everything: friends, families, lovers – and anywhere: in home or out of home. - New year
During the festive period, pasta cooking becomes a heartwarming highlight, embodying the joy and togetherness of the season. Pasta dishes are a canvas for celebration. These meals go beyond mere flavours; they’re about gathering friends and family, sharing stories, and creating memories. As people come together, the act of sharing a bowl of pasta turns into a festive ritual, making every bite a testament to the season’s warmth and the connections that enrich our lives. Pasta, in its simplicity and versatility, perfectly captures the essence of festivity, making any meal a reason to celebrate. - Back to school
The back-to-school season transforms pasta cooking into a beacon of comfort and convenience amidst the rush of new routines. It’s a go-to for quick, satisfying dinners that gather the family after a day of learning and activities. Envision a warm, hearty pasta dish bringing smiles around the dinner table, or colourful pasta salads becoming easy, nutritious lunch box staples. In this time of transition, pasta stands as a simple joy, offering both a taste of home and a moment to connect, making it more than just a meal – it’s a way to nurture and celebrate family amidst the bustling days. - Summer
Summer-time pasta is a celebration of the season, perfect for sharing with friends and family under the sun or by the seaside. Imagine bowls of pasta mixed with fresh, sun-ripened tomatoes and basil, enjoyed in the open air, where the laughter is as vibrant as the dishes. Or a refreshing pasta salad by the beach, offering a taste of the cool sea breeze with every bite. It’s more than a meal; it’s a way to savour the joy of summer and the pleasure of togetherness.
At your discretion, you can work on all categories with four or more different projects to compete for all four awards.
Submission Deadline
Deadline: 10 September 2024
Rewards
Award: €12000
Eligibility
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older.
Official Page
For detailed guidelines and submissions, visit this site.
