Social Media & Paid Ads Intern (m/f/d)
Location: Novi Sad
OUR COMPANY
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2023, Continental generated sales of €41.4 billion and currently employs around 200,000 people in 56 countries and markets.
JOB DESCRIPTION
Commercial & Special Vehicles (CSV) business area, within which Continental’s subsidiary VDO operates, accommodates the specific requirements of the commercial vehicle, special vehicle and aftermarket sector. Our solutions for fleet management effectively facilitate everyday management for fleet operators and drivers and enable them to cut costs, optimize routes/distances and make more effective use of working hours. Knowledge gathered from the partner workshops and dialogue with fleet managers and commercial vehicle manufacturers flow into the VDO fleet management programs, peripheral devices and services, helping to ensure efficient fleet management.
With this role you will be part of R&D center in CSV business area, VDO Marketing and work in an international team being involved in a wide commercial vehicle topics, but most importantly on the Mobility Package 1 based topics in EU & Non-EU countries. This internship includes education on the relevant technologies & platforms mentioned below.
IN YOUR DAY-TO-DAY JOB YOU WILL:
- Assist in setting up digital campaigns across Google Ads (Search, Display & Shopping) and Meta Ads (Traffic based, etc.)
- Support in maintenance & content development for Social Media (Facebook & LinkedIn) within Hootsuite & Metricool
- Prepare monthly reports on the performance of paid ads, segmented per product
- Assist in keyword research via Semrush and Google Keyword Planner
- Use & extract insights from Meta Ads Manager, Google Ads & Google Analytics
- Support in setting up the tracking infrastructure (UTMs)
- Support in content creation (text & display) for ads
- Support the administration of our Fleet VDO websites
- Documentation of processes and updates in Confluence
- Work in a global & international HQ team
QUALIFICATIONS
- Currently pursuing or recently graduated in Marketing, Communications, Business Administration, Psychology or a related field
- Basic understanding of digital marketing platforms and tools
- Excellent communication skills, both written and verbal
- Advanced knowledge of the English language
- Familiarity with Microsoft Office Suite and comfortable learning new software/tools.
NICE TO HAVE
- Any Google Ads certification (Search, Display, Video &/or Shopping preferred)
- Any Meta Ads certification (Digital Marketing Associate preferred)
- Content Management System experience (WordPress, Drupal, Umbraco…)
- NGO/Student project experience with Content writing &/or Digital marketing
- Knowledge of any Italian, French, German or any Eastern/South-Eastern European language
WHAT WE OFFER
- A dynamic team in a globally active organization
- Opportunity to learn industry standard processes & know-how in marketing
- Dedicated mentor & access to our knowledge hub
- Professional development opportunities
- Flexible working hours and mobile work
- Flexible benefits program
If you are interested in this job position, you can send us your resume and letter of application in English language via Infostud. Only short-listed candidates will be contacted.